Apple Company is a multinational American Company. They are focusing on design and produce electronics device and software. The company was founded in Cupertino, California on April 1, 1976. It sells and develops products such as “personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware accessories.” They have 200 retail stores in 5 countries in the world for selling their products. Beside this, they have online stores that they can also sell their products. The company has 20,000 full and part time employees in the entire world. At the end of September of 2007 the company had earned 24.01billion for selling their products in the USA only (Administrator, 2008).
The Apple Company has Innovation something calls Iphone. Steve Job said of the Apple Company “We all had cell phones. They were so awful to use. The software was terrible. The hardware wasn't very good. We talked to our friends, and they all hated their cell phones too” (Morris & Levinstein, 2008). Therefore, they have created the Iphone in a different way. Steve Jobs who works at Apple Company made an announcement in Macworld conference & expo in January 2007 about their idea of the Iphone as a new smart phone from Apple. The Iphone was available to the customers on June 29, 2007. The first version of the Iphone came with 4G and 8G hard drive. The price was 499$. Moreover, if someone wants to have one, they have to sign a contract with AT&T for 2 years (Administrator, 2008). They were successful and they earned an estimated $1.7 million for selling the Iphone in the USA only (Karif & Burrows, 2008). The engineering department of the Apple Company developed the Iphone and the last product is Iphone4. The device comes in two colors; white and black. Moreover, it is a monopoly by the AT&T Company for 2 years contract. Also, it comes with 8G or 16G hard drive. In fact, The Iphone from Apple Company is considered the best Smartphone in the world, so what, in fact, are the advantages and disadvantages of the Iphone4?
An Iphone camera of the Iphone4 has many features. It comes with 5 megapixels and with 5 digital zooms. Also, it has WOR with it which the costumers can combine three pictures in one big picture. In fact, those pictures are saved as individual or as a big picture in the memory of the device. Furthermore, the camera has something calls LED flash which can help produce clearly pictures in the night for the people who like to take pictures on night. Moreover, it has a sensor which works automatically when the location shooting is getting dark. Besides these elements, the camera of the Iphone4 has another camera on the front with VGA quality and it is easy to use. The customers have to go to the top of the screen and push the button to open the front camera (Apple Company Official Site, 2010). Also, this camera allows the customers to have video calls with other customers who have an Iphone4 or other devices. There are two ways to make a video call. The customers can go to the contact option and choose “top face time” for the one who wants to talk with. The second way is if the customers want to make the video call during the call; one of the users has to push the same button that they will see in this situation on the front screen. Then, the customers have to click this button and another one will make a beep or request and they accept the request if they want to make the video call. This option works just with the Iphone4 to the Iphone4. Also, when customers are making the video call, they can use the back camera at the same time (Apple Company Official Site, 2010). Moreover, the Iphone4 camera has something calls “top of focus.” This feature allows the customers who are taking the picture to focus on one specific thing in this picture. Also, the customers can do it before they take the pictures (Apple Company Official Site, 2010). The last thing is that the customers can send their photo by email, mss, and they can post the pictures in “Mobile me.” “Mobile me” is free and it allows the customers to share their photos online and they can check their photos from different devices. Also, it can help the customers to find their Iphone4 if someone has stolen it (Apple Company Official Site, 2010). According to Snell (2010), the video camera of the Iphone4 has HD feature which when he record something, he found it very clear. It comes with “imovie” which allows the customers to edit the video as they want. According to Snell (2010), the photo picture from the camera of the Iphone4 is good on general. The disadvantage for the camera is if the customers want to make the video call or have “face time”, they have to have Wi-Fi (Admin, 2010). According to Snell (2010), he wasn’t happy with the flash for the camera because he feels that it doesn’t give them that much of quality.
The screen of the Iphone4 has perfect display; according to the Apple Official Site (2010), the Iphone4 comes with “the960 by 640 LCD display boasts and a pixel density of 326 pixels per inch.” The screen of the Iphone4 has the highest resolution compared with other devices on the market. Moreover, the screen comes with something calls “Retina Display.” This thing makes the screen nearly perfect and the customers don’t see individual pixels on the screen, so the customers can read, watch movies, and make the zoom of the screen with the sharpest and most perfects views. Furthermore, an engineer for Apple tried to solve the problem of the view for the website pages on the internet in the last version of the Iphone3G. They are developing the pixels in the Iphone4. Therefore, the customers can zoom the page without any trouble. Also, the “Retina display” uses a technology called IPS (in-plan switching). This technology allows the customers hold the Ipone4 wherever they like. Furthermore, the glass for the screen has some material which used to build helicopters. Therefore, it is difficult to break the screen. Also, it has something calls “oil resistance” which helps to keep the screen clean. Moreover, the screen has LCD backlight and a sensor which helps to keep the battery life longer (Apple Company Official Site, 2010). According to Snell (2010), the screen has perfect resolution dubbed “Retina Display” by Apple. Therefore, everyone can see anything with a good view. The screen of the Iphone4 allows the customers to see anything in their Iphone4 on perfect display. The disadvantages of the screen that the Iphon4 has bad glass and if someone drops the Iphone4 on the ground, the glass is be broken (Snell, 2010). Now, we find conflict between the company and one of their customers?
Emails are very important for people. People check their email many times each day, so the Apple Company has considered this habit. Therefore, they have provided the email option in the Iphone4 in different ways. The customers can open their email wherever they are and whatever their accounts are. Also, they can open more than one email at the same time. Moreover, they can see their email as they want on the screen because the “Retina Display” which I was mentioned in the last paragraph. Furthermore, if the customers have more than one account, they can organize their inbox depending on the account which they use. Therefore, there will not be mess between the email accounts. Also, they have a chance to organize their message depends on the person on other word the customer can save the entire messages which they have received form one person in one folder. Therefore, the customers have an ability to be in track with their friends all the time. Furthermore, the email has a spelling check which can help the customers if they don’t know the spelling for some words. Also, when the customers have received the email and it has an attachment, they can open it immediately with the message and with the same format for the attachment. Moreover, the Iphone4 has the search option which helps the customers to find the messages faster (Apple Company Official Site, 2010). The Iphone4 has provided to the customers the opportunity to check their email in a convenient way.
The important thing in the Iphone4 is that the customer can download thousands of programs. Those programs help the devices of the customer to work in the best condition. Some of those programs are free and some of them are not. If the customers want to download some of those programs, they have to go to an App Store. In this store the customers can find the programs organized in categories. The customers can choose from thousands of programs like books, games, and lifestyle. If the customers want to download the program, they just have to double click on the program and they can find it immediately in their devices. Also, the customers can see which are the most download programs. Moreover, the customers can buy from App Store and send the purchase to their friend. Furthermore, when the customers visit the App Store, the update icon is present to the customer for the programs which have updated. Therefore, the customers will be on track with the latest versions of each program. Moreover, the customers can download the update for their program as a group or individual on other word the customer can download more than one program at the same time (Apple Company Official Site, 2010). Also, with thousands of program Apple doesn’t forget their customers and they have something calls genius which gives the customer advice about the programs. Now, the App Store has thousands of programs and if the customers wanted to download many of those programs the home screen would be filled, so the Apple Company comes with feature calls folders to organize the programs. If the customers want to create the folders, according to the Apple Company official Site (2010), “To create a folder, touch and hold an app until it wiggles, drag it onto another app, and you’re done.” Furthermore, the folders will have names which it depends on the programs inside this folder for examples if the customer has the folder and all the programs inside the folder are health programs. In this situation the name for the folder will be automatically name by health programs and for sure the customers can rename the folder as they like. The customers can have 180 folders. The customers can hold in each folder 12 programs. The customers can download up to 2160 programs from App Store. Also, it helps the customer to use all the space in the storage carried in the iphone4 (Apple Company Official Site, 2010). There some of Advantages for the App store which according to Admin (2010), which some programs from the App Store don’t work probably and the Iphone4 just accepts the programs from the App Store or ITunes.
With Iphone4 the customers don’t worry about getting lost because the Iphon4 provide the customers maps and compass program. This program allows the customers to search for any location they want. Also, it gives the customers the estimated destination and time to arrive at this place and they have a choice to choose if they will go by walking or using the car. Moreover, it shows the customer the traffic in the road. Furthermore, the customers can mark a point in their location, and they can send the location to their friend by email. The customers need a Wi-Fi to get the facilities of this program (Apple Company Official Site, 2010).
Now let’s make evaluate for the Iphone4 with another device in the market. I am going to compare the Iphone4 with Android phone from Motorola in many categories. The first thing is the data speed in both devices and the winner was the Iphone4 because the customers who have Iphone4 can make download in averages speed of more1958Kbps, but in the Droid was less 1130Kbps in averages. The second thing is the voice quality and the winner was the Iphone4 because the people who make the experiment heard the voice nature for each other in the line and they didn’t have the drop call, but in the Droid the voice was clear, but it wasn’t clear as the Iphone4 voice. The third one is the display for the both devices and the winner was the Iphone4. According to (Mies & Sullivan, 2010), who test the both device in this way “set the phones to their maximum brightness and loaded PCWod.com on both, with no zooming in. After placing the handsets side by side, I asked other editors to look at the text and pick which display was more readable.” The result was the Iphone4 was the winner because the Iphone4 has the sharpest and the brightest display. All in all those are some good things which the Iphone4 has more advantages than the Droid phone. According to (Mies & Sullivan, 2010), the Iphone4 has failed in the memory card or the space for the hard drive because it just comes with 16G or 32G and the customers cannot make update for the hard drive. On other hand the Droid phone comes with 8G inside the device. Also, it has another memory card in the box which has 16G and it takes up to 32G. Moreover, the Iphone4 has failed on the sound system for the headphone (Mies & Sullivan, 2010). Also, according to Snell (2010), if the customers hold the Iphone4 in bottom, they will lose the signal. Moreover, Iphone4 doesn’t have FM radio. Also, the customers who have the iphone4 cannot send information to another device using the Bluetooth or USB. The customers cannot exceed the hard drive. Also, when the customers are talking and they use the speaker. Some customers found that the speaker is very bed (Admin, 2010).
In conclude, when the customers buy the Iphone4, they would have many of advantages like they can have two cameras one on the front and another one in the back of the device. In addition, they can send the pictures by email or post them in the “mobile me.” Furthermore, they can use the “face time” which they can talk with other people live. Also, they would have ability to try and use the “Retina Display” screen from Apple. Moreover, they can use the App Store which allows them to download thousands of programs and they don’t have to worry about the space for the memory card because App folders from Apple. Also, they keep on track of their emails all the time and wherever their accounts are. Moreover, they would have a chance to download and upload form the internet in the fast way. Besides those thing, the customers who will buy the Iphone4 has some of the disadvantages for it like the glass for the screen is broken easily when they drop in the ground. Also, the flash is not that good. Furthermore, if the customers want to make “face time”, they should have Wi-Fi. Also, they cannot exceed the space or the memory for the device. Moreover, the Ipone4 just accepts the programs from the App store. Also, the customers can transfer the information through the Bluetooth or USB. I think that everyone on us wants to have cell phone such as Iphone4 in his or her pocket.
References
Apple Company Official Site. (2010). App store. Retrieved from http://www.apple.com/iphone/
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Administrator. (2008, 02 19) . Apple inc. history. Ipod to Pc Transefer. Retrieved from
http://www.ipodtopctransfer.com/news/apple-inc.html
Apple Company Official Site. (2010). Camera. Retrieved from http://www.apple.com/iphone
Apple Company Official Site. (2010). Folders. Retrieved from http://www.apple.com/iphone/
Apple Company Official Site. (2010). Mail. Retrieved from http://www.apple.com/iphone/
features /mail.html
Apple Company Official Site. (2010). Maps and compass. Retrieved from http://www.apple.
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Apple Company Official Site. (2010). Retina display. Retrieved from http://www.apple.com
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Admin. (2010, Jun9). Iphone4 features and disadvantages. Retrieved from http://www.blognotes
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Morris, B., & Levinstein, J. (2008). WHAT makes apple golden. Fortune, 157(5), 68-74.
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